So another NeoCon has come and gone. Ah, time to breathe a sigh of relief and reflect on a successful event. From the new showrooms to product reveals, elevator lines that everyone loves to hate and a new option for foodies, there was plenty to take in...

Sometimes we as adults make things complicated when they should be simple. Take for example branding. Ask a marketing expert and you're likely to get a drawn out answer about equity, awareness, image, positioning, long term value and who knows what else. But, maybe there's...