It’s a simple, but powerful question. When was the last time you engaged your customer base to understand their shopping and purchase experiences with your product or service? How they are being treated by customer service? How do they rank your product’s features and attributes?...

So another NeoCon has come and gone. Ah, time to breathe a sigh of relief and reflect on a successful event. From the new showrooms to product reveals, elevator lines that everyone loves to hate and a new option for foodies, there was plenty to take in...

Sometimes we as adults make things complicated when they should be simple. Take for example branding. Ask a marketing expert and you're likely to get a drawn out answer about equity, awareness, image, positioning, long term value and who knows what else. But, maybe there's...