What do your customers think of your brand? Notice, I didn’t ask to define your brand, or what you think of your brand. I hear lots of great advice on branding and positioning strategies, but I’m always amazed that most experts forget one very...
Happy new year! It's a time for fresh starts, new initiatives and goal-setting. I love this time of year because the clock starts over and we all get another crack at the game of life . Whether it's personal goals for self improvement or a...
When asked to create an election party invite for the new Mayor of San Antonio, we were honored to say yes. Mr. Ron Nirenberg was elected in June of 2017 after serving several years on the San Antonio City Council. The new Mayor is bringing...
It’s a simple, but powerful question. When was the last time you engaged your customer base to understand their shopping and purchase experiences with your product or service? How they are being treated by customer service? How do they rank your product’s features and attributes?...
So another NeoCon has come and gone. Ah, time to breathe a sigh of relief and reflect on a successful event. From the new showrooms to product reveals, elevator lines that everyone loves to hate and a new option for foodies, there was plenty to take in...
Sometimes we as adults make things complicated when they should be simple. Take for example branding. Ask a marketing expert and you're likely to get a drawn out answer about equity, awareness, image, positioning, long term value and who knows what else. But, maybe there's...