When a client asks us to help launch a new product, it’s an opportunity to re-imagine and romance the brand in a new way. Timber is the story of an all new line of wood finishes by Clarus, the world’s leading glassboard manufacturer.

Instead of another nice webpage with product images and predictable wood swatches, we offered up an alternative. Why not go to the source and tell a new story from the forest itself? The results? The launch led to the second highest web traffic day for Clarus, industry buzz and a backlog of orders to be filled.